Jimmy Jatt, a Nigerian disc jockey, has slammed Nigerian artists for failing to attend local awards events.
This was stated by the legendary DJ in response to the absence of many Nigerian artists at the recently held 2021 All Africa Music Awards (AFRIMA).
Nigerian artists, according to the DJ, are quick to attend global award ceremonies while ignoring locally organized ones.
Sharing his view, Jimmy Jatt said, “I think it is the colonial mentality that is still worrying a lot of our people.
“When it is western world inviting you, even if it is an award in a smallest room, they are always quick to go and would probably arrive four days before the award.
“But when it is being held here, even the biggest one here. From records, all the awards or the recognition platforms here had the issues.
“Sometimes, most of these events hold in Eko Hotel, and on that same day, some of the artists are lodged in that same hotel but they won’t come down to that hall because we don’t regard ourselves enough.
“Once it is us, for us, it is not as big for them. All that needs to change. Once it is other people for us, we even beg to be there.”
The A-list Nigeria`s DJ noted that there stages to the insane behavior, saying, “There are three stages to this thing. When the artist is still trying to make a name, they are always in attendance.
“When they get there, they feel like ‘I don pass that level’. Then when their career slows down, which of course is law of diminishing returns, then will start begging to be on that same platform again.”
Wrapping up his thought, DJ Jimmy Jatt who has assisted a lot of Nigerian music stars grow said, “But all that needs to change. People need to understand that we have to rally round our own, support it and make the world believe it is the biggest.”