In a recent interview, renowned music entrepreneur Don Jazzy unveiled the six essential criteria he considers when signing new artists to his record label, Mavin Records.
Firstly, Don Jazzy highlighted the significance of social media awareness, which he previously overlooked but now deems as one of the primary factors he looks for in potential musicians.
Artists who possess a strong presence and following on social media platforms are more likely to catch his attention.
Of course, talent remains a crucial aspect, and Don Jazzy continues to seek out artists who exhibit exceptional musical abilities and creativity. Diligence, characterized by hard work and dedication to their craft, is also a quality he values in potential signees.
Additionally, the music mogul places great importance on the mannerism and character of aspiring artists. A positive attitude and professionalism are essential qualities that contribute to an artist’s success in the industry.
Moreover, Don Jazzy considers age to be a relevant factor in his evaluation process. He recognizes that young artists tend to have a stronger impact on the market, as they are more deeply connected to contemporary culture and are willing to actively support and promote fellow artists through social media.
Ultimately, Don Jazzy defines a successful artist as someone whose career positively influences not only themselves but also their immediate or extended family.
Witnessing an artist’s growth and ability to improve their life and support their family is a gratifying aspect of his work.
In conclusion, Don Jazzy’s selection criteria for signing artists emphasize a combination of talent, character, diligence, and social media presence. He recognizes the power of the younger generation in driving the music market forward and seeks to work with artists who demonstrate potential for personal growth and positive impact on their families.